25 Ways to Improve Your Website with Vinny O’Hare

25 Ways to Improve Your Website

Vinny O'hare presents the session '25 Ways to Improve Your Website ' at Affiliate Summit West 2012 in Las Vegas.

Vinny O’Hare of Vinnyohare.com presented ’25 Ways to Improve Your Website’ at Affiliate Summit West 2012.

Vinny’s presentation covered the top 25 things webmasters should look at when building a site or evaluating their website performance. Here’s what he covered…

  1. Your Website Now – Look at your current rankings to determine where your website is ranking in the search engines. Make sure it’s showing up in Google. Know who your competition is. Use Google Webmaster Tools, it will show you your average rankings.
  2. Keywords – Do you have a keyword list? Know what words you want to show up for in the search engines and write your content around articles.
  3. Free ToolsGoogle Keyword Tool, Compete.com, Google Alerts, Soovle, YouTube Keyword Tool, Wordtracker (free trial).
  4. Colors – Is your website welcoming? Can color blind people read your website? Do you have a good font and font size?
  5. Title Tag – Is your keyword in your title tag? Is it under 70 characters long? Is your keyword near the front? If not, it should be. Do a search for your keyword and look at the titles others are using.
  6. Meta Description Tag – Do you have one? Should be less than 150 characters. Keyword in beginning and use a Call To Action or curiosity near the end of it.
  7. Meta Keyword Tag – Do you have one? Should be less than three words. Each page should only focus on one keyword. Using too many signals Google you are spamming and Bing claims they use this as a way to catch spammers.
  8. Search Box – Do you have one? Is it above the fold? Does it work? Use it above the fold, 90% of eCommerce sites have them and have them above the fold. Using Google Analytics you can see what people are typing into your search box.
  9. Logo – Do you have one? Is it any good? Does it link back to the homepage? It should. Make sure it’s optimized for faster loading and includes “alt tags” for Google image search results.
  10. About Us Page – Do you have one? Is it personal? Explain your POD (point of difference). Is the About Us page easily found? The about us page is your chance to build trust with your readers. The page shouldn’t be all about you, it should be about how you are going to solve the customers problem.
  11. Blog – Does your website have one? If it’s using WordPress make sure your permalinks are set correctly. Blogs are good for interaction for customers. It also provides a place for fresh content for the search engines to spider.
  12. Contact Us Page – Just as important as your ‘About Us’ page. Make sure the information is correct and updated. Methods of contact should include phone, email, etc. Let users know how long a response will usually take. Use a contact form to avoid spam.
  13. Privacy Policy – Do you have a privacy policy? Place it in the footer. Serprank.com has a good privacy policy template to get you started.
  14. Trust – Does your website have it? Your website must have trust to sell. Ask others if they would trust your website enough to enter your credit card information.
  15. Email Newsletter – Do you have one? Have an offer to encourage sign ups. Have an auto-responder series. You can use current content on your site in an auto-responder series. Use Twitter and Facebook to get people onto your list. Vinny uses Aweber for his autoresponder.
  16. Navigation – Is it easy to find items and navigate around your website? You want to control where the reader goes on your website. Make sure you navigation is spider-able.
  17. Backlinks – Do you have any? Always have a plan to get more. Find competitors backlinks – get some from them by emailing them and asking or guest blogging. Vinny also mentioned a good Firefox extension that allows you to see all kind of information about a website including backlinks called Quirk Search Status.
  18. Images – Does your site have any? Customers like them. Make sure they are optimized for fast loading. Make sure they have Alt-Text tags. Vinny mentioned the free tool picnik.com for easy optimizing. They also have a chrome extension and a Firefox add on.
  19. Videos – Do you have any? Make “How To” videos explaining solutions. They build trust. Never have videos auto-play. You can have videos transcribed into content using Speechpad.com
  20. Landing Pages – Should have a call to action with no other distractions. Getting users to the shopping cart or the merchants website in the least amount of steps possible. No sidebars, no navigation or links to other pages.
  21. Internal Linking – Link at least one page to every new page. You want natural flowing links, only link to where it’s necessary or contributes to the existing page. Link to the right pages to help consumers.
  22. On Page Content – Keyword density is something to keep in mind, although Matt Cutts says it doesn’t matter in Google ranking factors, Vinny disagrees and considers it. Vinny keeps his keyword density around 3%, not a rule but just a general guide he follows. Your content should be quality! If outsourcing use iWriter or Elance
  23. Site Speed – Do you know your site speed? Google considers site speed in ranking your website. Google Webmaster Tools has page speed tools. Gtmetrix.com is a great resource to see what is slowing down your website.
  24. Blogs in Niche – Find similar niches and leave comments on related blogs. Look for backlinks for your site in other users comments. Use Google Alerts for keyword phrases you want to rank for and you will find websites and blogs to leave comments on.
  25. Forums – Find a similar niche and participate in the forums and be helpful. Use a good signature in your forum including your social mediate URL’s.

Going beyond 25 ways to improve your website, Vinny also shared these additional tips…

  1. YouTube – Do you have an account? Build subscribers and friends on YouTube to create recurring visitors. Make helpful “How-To” videos. Also, place a link in the description of your video that links to your website or product page. Leave comments on other related high ranking videos in your niche to gain subscribers to your own channel.
  2. Twitter – Do you have an account? Is a keyword in the bio section of the account? Are you interacting? Build followers in your niche or do problem solving. Find someone influential and follow who they follow. Be funny and informative.
  3. FaceBook – Have an account? Set up a Fan Page. Put your URL in the about section. Have a FaceBook contest and use a Facebook approved app. Also, use Facebook to get readers to your email list so you can market to them forever. Google can search FaceBook Fan Pages.
  4. Google Plus – Do you have an account? Set up a business page for each website. Tip: Whenever you write a new blog post, include the full URL into the udpate box instead of using the link button and you will be indexed in Google within 4 minutes.

About the Author: Miles Baker

Miles Baker is a 15 year ClickBank marketing veteran and has been recognized as one of ClickBank's Top 100 Affiliates and Vendors. He is the creator and owner of ClickScoop. Learn more about Miles and connect with him at AboutMilesBaker.com.
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