3 Little-Known Reasons Why It’s Better to Be a ClickBank Vendor Than An Affiliate

top-3-reasons-clickbank-moe-muiseIf you’ve been dabbling in affiliate marketing, I’ll let you in on a little secret:

You’re leaving 25% or more on the table.

What’s the 25%?

It’s the money that the Clickbank vendor gets to keep when you sell THEIR product.

Twenty-five percent might not sound like a lot on a $47 ebook, but it can make the difference between a pay-per-click (PPC) advertising campaign that is profitable…or one that you have to shut down because it’s bleeding you dry.

And a profitable PPC campaign can make the difference between quitting your day job and…continuing to work for “the Man”.

But there are MANY more benefits to becoming a Clickbank vendor than just the extra 25%.

In this post I’m going to share with you WHY you should “jump the fence” and become a ClickBank vendor…

And in the series of four articles that follow I’ll show you HOW you can quickly become a vendor by following the steps I use to create information products.

I’ve used these exact steps to create products in niches ranging from sleep disorders to goat farming (yes, I said goats).

But before I go further let me see if I can convince the hardcore affiliates among you to come over to the other side…


1Reason #1: It Can Be Difficult to Know Which Clickbank Offer Will Or Won’t Be Profitable

Did you hear about the experiment where Internet marketer Frank Kern sent pay-per-view traffic to all 12,000 products in the Clickbank Marketplace?

The purpose of the experiment was to take a “numbers” approach to promoting CB products – in other words, throwing them all against a wall to see which ones stick.

The result was shocking: Kern was able to make 54 profitable campaigns out of the 12,000 products.

Read that again: 54 out of 12,000 products!

Let me do the math for you on that one: that’s a .0045% success rate.

Um, I think the lottery has better odds than that…

Now, I’m not saying that by choosing to be an affiliate you’re destined for a life of Kraft Dinner and public transport (no offense to the KD-lovers out there)…

I’m just saying that SMART affiliates quickly become product creators and owners themselves – because that’s where the money (and financial security) is.

Which leads me to my next point…

2Reason #2: Vendors Have Complete Control Over Their Offers (And Affiliates Have None)

Have you ever emailed a CB vendor and asked for a “review” copy of their product? How’d that turn out?

If you were lucky, the vendor got back to you and actually gave you the review copy.

If the vendor didn’t get back to you (or didn’t give you the review copy), you were out of luck – and had to either promote the product on blind faith, or go look for another product to promote.

Vendors not only have complete control over which affiliates they work with (if they choose to work with affiliates at all), they also have complete control over every aspect of their offers.

Which leads to a related benefit of being a CB vendor…

3Reason #3: Vendors Have Total Control Over Their Product and How Much Money They Make

As a vendor you have much more control over the amount of money you make because:

1. You can change EVERY aspect of your marketing funnel.

If you’re like most affiliate marketers, you know that online selling has a LOT of moving parts.

Here’s just a sample of the things that can be optimized in a sales funnel:

  • Keywords
  • Ads
  • Squeeze pages
  • Sales pages
  • Upsell pages
  • Email subject lines
  • Email content
  • Product prices
  • Product formats
  • Product content

Here’s the thing: when you’re the vendor, you can make those changes yourself. But when you’re an affiliate, you have to ask the vendor to make those changes for you, or be content with the status quo.

I’ve had affiliates contact me and ask if I could make changes to a sales page or one of my products.

Guess what? Sometimes I didn’t do it!

Why? Because I don’t have the time (or interest) in making those changes.

I’m busy working on my own paid advertising campaigns to send traffic to my offers – offers that I get to collect 100% of the revenue from, not pay a 75% commission to affiliates.

Want to make more money? If you’re a vendor, you can increase revenue by following these tried-and-true tactics:

  • Add an upsell and downsell to your front-end
  • Start building an email list, so you can continue communicating with (and selling to) people after they’ve left your website
  • Test out different price points for your products
  • Test different sales page layouts
  • Create more products

On a personal note, I recently tested a new style of sales page and added an upsell and downsell to one of my Clickbank products and it DOUBLED sales.

Compare this to the fate of an affiliate: if you want to make more money as an affiliate, you need to push more volume of an existing product, or find other products to promote.


Now, I’m not saying that being a CB vendor is all ham and plaques.

While affiliates have to deal with the lack of control over the offers they promote, CB vendors are responsible for all of the “moving parts” I mentioned in the previous section. Optimizing ads, squeeze pages, landing pages, and offers takes time.

But the point is this: as a vendor you have more control over your business, your income, and your destiny!

Now, I know what you’re thinking at this point: “Moe, you’ve convinced me. I can’t resist your compelling logic, dashing good looks, and fashionable hairstyle. I’m ready to become a Clickbank vendor! But how do I create a product that SELLS?

Follow along, young whipper-snapper, I will reveal all in this 4-part series.

In the next 3 weeks we’ll be covering these essential Clickbank empire-building topics:

• Week #1: How to Do Niche Research to Find Profitable Problems
• Week #2: How to Create Your Information Products Quickly & Easily
• Week #3: How to Get Massive Amounts of Traffic to Your Clickbank Products

Coming up next week: Step #1: How to Do Niche Research to Find Profitable Problems.

In this all-meat, no-fluff article you’ll learn how to:

• Find a niche for profit AND passion
• Reveal your audience’s pain points, challenges, desires, and aspirations
• Figure out exactly what your audience desperately wants but can’t find – and will gladly pay you for
• And much more!

P.S. I was lying about having bad hair days. I’m a balding middle-aged man. I don’t have hair.

Have you tried to create your own Clickbank product, or are you planning to? Tell me about your experience in the comments below:

About the Author: Moe Muise

Moe Muise is a Clickbank vendor who runs his lifestyle business from Bali. To grab your copy of Moe’s FREE 60-page report “Finding a Niche, It Doesn't Have to be a Bitch: How to Find a Hungry Market in 4 Simple Steps”, visit his blog at www.KeywordsBlogger.com
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