Video: Creating a Compelling Hook & Headline with Dush Ramachandran

Continuing Dush and Terra’s video series on how to make your offer attractive to affiliates, in this video Dush talks about one of the most important elements of your sales page: The hook and the headline. Dush provides some handy tips on the best way to create a compelling hook and headline from his years of experience in having participated in or managed literally thousands of launches.


Dush Ramachandran

About the Author: Dush Ramachandran

Dush Ramachandran is President and CEO of The Net Momentum Corporation. He is also the voice and inspiration behind the Affiliate Attraction Formula, The Net Momentum’s comprehensive training program for beginner to intermediate marketers who want to develop a sustainable, cash-generating sales channel through affiliates. Most recently Dush served as Vice President of Sales and Business Development at ClickBank where he was responsible for growing the revenues of the company substantially in under 6 years.  During Dush’s tenure at ClickBank, the company surpassed $2 billion in affiliate and vendor payouts, and during is last 3 years with the company, payouts doubled from $1 billion to $2 billion.
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