What is the difference between a ClickBank vendor and affiliate?

Difference between vendor and affiliateWhen using ClickBank to sell or promote products online, users will either become an affiliate or a vendor.

But what’s the difference? Simply put, the difference is that a vendor sells their own products they have created, while an affiliate promotes products for vendors in order to earn a commission.

Here’s a breakdown of each:

Vendors – ClickBank vendors are those who wish to sell their digital products that they have created in the ClickBank Marketplace. Vendors must have a ClickBank account and submit their product for approval before they can start selling products with ClickBank. ClickBank charges vendors a one-time activation fee of $49.95 for their first product. Once ClickBank approves the vendor’s product, the product is available in the ClickBank Marketplace and available for ClickBank affiliates to promote. Vendor’s then receive payment from ClickBank for each product sale. ClickBank keeps a $1 transaction charge, plus 7.5% of the retail price for each sale.

Affiliates – ClickBank affiliates are those who find products to promote in ClickBank’s Marketplace. ClickBank offers a variety of products, over 50,000 that are available to promote. There is no charge to create an affiliate account. ClickBank affiliates receive a commission for every sale made through their account. ClickBank affiliates can receive commissions up to 75%. Affiliate payments are handled by ClickBank, with weekly payments and direct deposits available. Affiliates can receive combined commissions from all promotions.

Who are vendors and who are affiliates?

Here’s an example of a vendor who is selling their own product on ClickBank…

An author named Joe wrote and created his own eBook. He signs up for a ClickBank account and submits his product (in this case an ebook) for approval to ClickBank. After his product is approved and listed in the ClickBank Marketplace, Joe has two ways to sell his product to make money:

    Scenario #1
    Selling his own product through his own website and promoting through various channels (e.g. email, social media, etc…) to make sales to consumers. In this scenario, Joe keeps a majority percentage (roughly 92.5%) of the retail price and gives ClickBank the remaining percentage.

    Scenario #2
    Allowing affiliates to makes sales of his eBook through their own website or other channels. In this scenario, Joe keeps a smaller percentage of the retail price because the affiliate receives a commission (up to 75%) for making the sale.

Here’s an example of an affiliate who promotes a vendor’s product from the ClickBank Marketplace.

Mary is an online marketer and owns a website. Mary signs up for a ClickBank account and visits the ClickBank Marketplace to find a product she wants to promote on her website. After creating a ClickBank HopLink for the product, she can place the link on her website. When a customer on her website clicks the HopLink they are taken to a checkout page for the product. If the customer completes the purchase of the product Mary will receive a commission for the sale. The commission is a predetermined percentage amount.

Getting started…

Becoming either an affiliate or a vendor first requires a ClickBank account.
Once an account is created, affiliates can begin promoting products right away through the ClickBank Marketplace. Vendors must submit their product for approval before it can be listed in the ClickBank Marketplace.

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